Mamma Brava

Project

Campaign

Category

Restaurant

Client

Grupo Umami

Brief

Build reach and awareness for the new brand.

Using a “truth or fiction” narrative, we brought Mamma Brava to life as an Italian woman who had supposedly lived in Grupo Umami's new house in the 1960s. The story had her returning in 2026 to make sure the launch was flawless, preserving the spirit she and her family had left in the house over the years.

Results

90,300 organic views, making it the group's highest-reaching advertising spot.

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