We’re now SNAK Fits Me, and you can call us SNAK, too.

Project

Campaign

Category

Restaurant

Client

SNAK

Brief

Launch the new brand identity.

Formerly known as Snack Fit Me, the brand has spent 10 years in the health-focused food market. But our research revealed a misconception: consumers were limiting their perception of the brand because of the word FIT in its name. The brand had also held back from communicating what it had always wanted to express. For the first time, we developed a more expressive campaign for SNAK, telling people about the name change, why it happened, and how it reflects the brand's actual approach to life.

Results

More than 1 million in organic reach.

300% increase in engagement.

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