Choose Faces and show off.

One thing luxury consumers often share is the desire to feel important. That feeling comes from both what they project—like carrying a brand's shopping bag—and the exclusive attention they receive.

Building on that insight, we turned the brand's sales associates into personal shoppers and brought Taliana Vargas into the project in the same role. Rather than simply being the face of a campaign, Taliana became an interactive brand asset, connecting directly with the audience through digital recommendations and content, as well as in-store, advising customers and selling alongside the other personal shoppers.

Campaign message: Choose Faces. Own the Spotlight.

Campaign activations included:

Redesigning the packaging to make it even more aspirational, featuring the logos of the brands and products sold by Faces.

Creating lockers filled with luxury prizes. Customers spending more than COP 500,000 could open a locker and discover what was waiting for them.

Producing Faces-branded dark chocolate to include as a gift with online purchases.