The Missing Box

Project

Campaign

Category

Beauty

Client

Faces

Brief

Increase reach and brand awareness, and drive sales.

Starting with the insight that moms can find anything, we staged the disappearance of a box full of luxury perfumes supposedly imported from Dubai. The story sparked curiosity and led to the idea that only a mom could find it—not even professional detectives could. interés en la audiencia y así conectando que una mamá sería la única capaz de encontrarla, ni siquiera detectives profesionales.

She's found everything for you. Now find something special for her.

Results

Increased social media engagement.

30% increase in website traffic.

43% increase in Instagram followers.

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